While the actual conditions may differ only slightly, there are significant differences between traditional PR and digital PR. If you're wondering why traditional PR is still relevant in today's ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. A public relations strategy is crucial for managing a ...

Digital PR is entering a new era. As social platforms like TikTok, YouTube, and Instagram become search engines in their own right, traditional strategies focused on backlinks and news coverage are no ...

In PR, we often find ourselves juggling two realities, traditional media, which anchors credibility, and digital platforms, where speed and engagement dominate. As campaigns stretch across TikTok, ...

Torossian says through digital public relations efforts, companies can generate increased brand awareness, strengthen their online presence, and position the brand in a way that benefits its ...

Opinions expressed by Digital Journal contributors are their own. In today’s digital landscape, the tactics for building brand authority have undergone a significant transformation. Traditional link ...

This week’s ask an SEO question is: “Should SEOs be focusing more on digital PR than traditional link building?” Digital PR is synonymous with link building at this point as SEO’s needed a new way to ...

It's a fast-paced world we live in, and when it comes to your marketing strategies, it is no different. Just because a marketing or PR strategy worked for you a year or two ago doesn't necessarily ...

Opinions expressed by Entrepreneur contributors are their own. For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building ...