Are you a print subscriber? Activate your account. By Paul Suchman - 1 hour 2 min ago By Parker Herren - 4 hours 43 min ago By Adrianne Pasquarelli - 4 hours 43 min ago 22 hours 2 min ago By Rob ...
Gum-chewing consumers with wearable devices have a new advertising-based incentive to allow their wearables to share the data tracked while being worn. A new campaign from Trident, of gum fame, with ...
TriDifferent, a new creative platform for Trident Gum, sees Gen Z as its target audience. The brand is positioned as a way to defy sameness. It also marks Trident’s first campaign since joining ...
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