How to tell if a particular flavor has entered the mainstream American culinary vernacular: Spot said flavor at Trader Joe’s in the form of cookies, chips and/or ice cream. Have your dad, who was ...

Ube Joe-Joes ($3.69) – Trader Joes makes Joe-Joes in a several flavors, including Ube. For those who don’t know, Joe-Joes are sandwich cookies like Oreos. I expected a simple vanilla sandwich cookie ...

It’s more than just a trend. Chances are, when you walk into a café, big-chain coffee shop, or bakery in America, you’ll spot something purple labeled ube. These days, it seems to be everywhere—from ...

For the past decade Rosalie Kline has been making ube-flavored pastries out of her kitchen in Peoria. She sells ube buchi, sesame balls filled with ube paste, ube bread, sticky ube rice cake and more.

Starbucks introduced an ube-inspired cold foam to its spring menu and it's turning heads. Ube is a yam known for its vibrant purple color and its sweet and nutty flavor profile. Starbucks customers ...

Let's talk about ube. The purple yam, which is pronounced (oo-beh), has been lazily dubbed as just another hipster trend or Instagram darling that you will soon be sick of — but those headlines are ...

Native to the Philippines, ube (Tagalog for tuber and pronounced OO-beh) is a purple yam that has played a central role in local food culture for more than four centuries, and has been gaining ...