Marketers seeking personalization strategies should understand two concepts as it relates to personalization — intent vs. rules. About a fifth of brands say about 75% of the content their ...

The letter from Nan Aron, Gary Bass, Rick Cohen, and Elizabeth Heagy (“Confusion Over Charity Lobbying,” January 12) in response to Leslie Lenkowsky’s December 8, 2005, opinion article (“How to ...

In 2016, the National Science Foundation (NSF) established a five-year program on Understanding the Rules of Life (URoL) to identify generalizable rules that govern biological systems at micro and ...

Ever wonder how it is that we all seem to know how to make conversation work? Even when we aren’t brilliant conversationalists in terms of what we talk about, we still seem to follow some underlying ...

There are few areas in employment law that remain in a greater state of flux than the question of who a business can properly classify as an independent contractor. The differences between federal and ...

The National Academies of Sciences, Engineering, and Medicine are private, nonprofit institutions that provide expert advice on some of the most pressing challenges facing the nation and world. Our ...