The user generated content platform market is expanding rapidly as brands and creators leverage authentic digital content, with the U.S. segment growing from USD 2.66 billion in 2025E to USD 20.87 ...

A new study from Goa Institute of Management questions the effectiveness of user-generated social media content in driving ...

Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social media services. As my agency evolves, we’ve started to farm out more content ...

SOUTH PASADENA, CA - APRIL 23: 11-year-old Ansel, the photographer’s son, plays Fortnite featuring Travis Scott Presents: Astronomical on April 23, 2020 in South Pasadena, California. Travis Scott + ...

In the quest to establish meaningful connections with customers, businesses are constantly on the lookout for innovative strategies. Among the numerous marketing tactics and tools, one stands out for ...

Disney CEO Bob Iger hinted at "productive conversations" with unnamed AI companies that would protect IP but add new features to the studio's flagship streaming service. By Tony Maglio Don’t want to ...

A study by the Goa Institute of Management explores how firm-generated content on social media elevates brand engagement and trust, contrasting user-generated content which shows lesser impact. The ...