The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers take that contains stages from initial awareness of a product or service to ...

The SEO community has been constantly reminded to prioritize the user in recent years. One way we’ve embraced this for our clients is by going beyond basic keyword research to deeply analyze customer ...

In B2B SEO, typically, the ultimate goal is to attract high-intent searchers who convert into qualified leads. But, not all high-intent visibility translates to sales-ready traffic, especially in long ...

Using intent data to gain a better understanding of your audience is fast becoming the future of B2B marketing. One of the main barriers when it comes to utilising intent data is that it’s hard to ...

B2B advertising, with its long sales cycles and relatively thin data density, has never been easy. And the tracking upheaval from cookies disappearing is about to make it harder. That means that some ...

With a multitude of options available, marketers are constantly grappling with the question: Which platform will not only reach, but also resonate with potential customers who are just starting their ...

Seedtag, the global contextual advertising company, has today (April 2nd, 2025) announced the launch of its AI Intention Models, a context-driven and effective advertising approach that distinguishes ...