The Vision Pro never sold broadly.” The line landed like a punch this week, reshaping expectations for AR in 2025. Major ...

A new report on Apple Vision Pro filled with old data suggests the headset is a "rare failure" for Apple, that is, if you ...

In a February benchmark comparison with the OptoFidelity BUDDY test system, OptoFidelity says the Apple Vision Pro crushes the competition in latency, photon-to-photon test, according to BGR. BUDDY is ...

Phone maker Apple ($AAPL) is cutting production and marketing for its Vision Pro headset amid lower-than-anticipated demand ...

Apple is reportedly scaling back production of its high-end Vision Pro mixed-reality headset as consumer demand falls short ...

According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut ...

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Apple Cuts Production of Vision Pro VR Headset Due to Low Demand Apple is reducing production of its Vision Pro VR headset, ...

Apple has unveiled the second-generation Vision Pro, a mixed reality headset that builds upon its predecessor with a series of thoughtful updates. While the overall design remains consistent, these ...

Samsung officially reveals Project Moohan, its Vision Pro competitor, at its Galaxy Event later today. The company has so far allowed tech writers to try a prototype, but there is still a great deal ...

Commentary: Apple's expensive headset remains something that appeals only to pros (and rich bros). There are things it does right and things it needs to improve as soon as possible. I started with ...