Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I closely explore the rapidly emerging ...

One can scarcely open the newspaper without finding examples of smart, well-educated people who have behaved in ethically challenged ways: for example, Bernard Madoff and the numerous investment ...

The expanded TPB + E + H framework has greater explanatory power to understand waste separation behavior, and can be flexibly applied in a variety of geographic and cultural contexts. Household waste ...

Recent examples of detrimental uses of AI technology — in particular, around opaque behavior or opinion manipulations — have rightfully raised concerns around the use of machine learning technology in ...