You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed ...

Precision at speed sounds like a contradiction until you watch modern advertising systems make decisions in milliseconds.

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Facebook will overhaul its ad-targeting systems to prevent discrimination in housing, credit and employment ads as part of a legal settlement. For the social network, that's one major legal problem ...

Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On Thursday, it announced its first location-based ad targeting solution, ...

New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–April 15, 2016– Infer Inc., a leading predictive sales and ...

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men ...