People say that there's an “epidemic” in the works, but not the infectious disease kind. Instead, it’s swarms of preteens flooding Sephora stores across the country, ravaging makeup and skincare ...

Preteen girls taking an interest in skincare may initially sound like a fun, healthy trend. And it’s big business: in 2023 American families with tweens aged 6 to 12 purchased 27.2% more skincare, ...

With so many of their daily struggles now playing out on social media, young girls’ mental health and self confidence have taken a major hit over the past six years, a new survey of thousands of girls ...