"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you are unsure of your bra size or your current bra doesn’t fit quite right, consider going to a ...

Just like people, boobs come in all shapes and sizes. With cup sizes ranging from AA to K and above, no two pairs are the same. But a recent study has revealed the happiest size is a C-cup. More women ...

What is bra sister sizing? “Essentially, this means that there are four different bra sizes, that all sound totally different, but all fit the same size breast,” Tempesta explains. For example, a 36A ...

Earlier this week, Women’s Wear Daily gave “breast men” (and women) everywhere something to celebrate: Bra sizes are up! Way up! While the median size just 10 years ago was 36C, the median American ...

For those who are too big for a B but can't quite fill a C, it is welcome news indeed. From September, Playtex will offer bras in half cup sizes - such as 32A½ and 32A½. Its MySize line is marketed at ...

Your bra size is very near and dear to your heart—literally. It's easy to get a little too hung up on the numbers and letters we see on the tag and end up in the wrong size because of it. In fact, ...

Virgie Tovar: What led to the move toward extended sizing? Ra’el Cohen: From the beginning, we knew the status quo in bra sizing just wasn’t working. It’s one of the reasons we invented half cup sizes ...

It even has sewn-in pads and an included extender hook.

Retailers are fixated on a pervasive statistic that says 80 percent of women are buying the wrong bra. Why? By Anna Perling and Christina Colizza Walk into a Victoria’s Secret, and the hundreds of ...