Florastor just launched a skin probiotic. Chief Marketing Officer Bindu Shah shares why the product is resonating with men, ...

In her keynote address at Salesforce Connections, Martha Stewart discusses taking risks, trying new technology and ...

Marketing budgets are rising. Confidence in measurement isn’t. Many brands still evaluate TV, digital, social, and local markets in silos, relying on disconnected KPIs that may optimize performance ...

CTV has become a core performance channel, but measurement hasn’t kept pace with rising scrutiny from executives and finance ...

After noticing a ‘seismic shift’ in consumers using agentic platforms, Chief Digital Officer at Fenty Beauty Brands shares ...

Hint launched in 2015 before the water, wellness and hydration craze took off, and before there were tons of water ...

While on the ground at the Experiential Marketing Summit last month, Chief Marketer spoke with Diane Hund, SVP and Chief Marketing Officer at US Foods.

A new survey finds that Gen Z shoppers are most likely to buy secondhand items and purchase goods after discovering them on social media than older generations.

Chief Marketer checked in with Damien Baines, Head of Experiential + Creative, Global Experiences at Meta, to learn about the strategy behind Meta Beach at this year’s Cannes Lions International ...

As brands navigate the challenges of sustainable exhibiting, plant-based vitamins and supplements company MegaFood showed off its commitment to the environment at Expo West 2025 without breaking the ...

Chief Marketer’s Marketers of the Year honors an elite group of executives who are redefining what’s possible in modern marketing. Selected by our editorial team, this year’s honorees represent the ...

NBCUniversal is set for so-called “Legendary February,” a month of major sports events airing across its linear and streaming platforms. In addition to being the home of this year’s Super Bowl and NBA ...