Aoife is a marketing specialist within the media and entertainment industry, working on some of the most popular global media ...

On the Beach chief customer officer Zoe Harris will join Greggs as customer and marketing director in May, taking over from ...

With sourdough now accounting for one in four pizzas sold in the UK, Papa Johns hopes the launch will help it win a bigger ...

It might make for a neat conference hook but Share of Experience isn’t a new metric, it’s just another way for marketers to ...

Holland & Barrett believes it has the “foundations in place” through messaging, in-store experience and loyalty to be seen as ...

Find the latest brand positioning news, analysis and opinion, from launching a new brand to brand overhauls, finding a brand identity and rebrands.

Rachel Kerrone is bringing a “challenger mindset” to Monument Bank, as the firm aims to become the top financial brand for ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Audi took a creative swing in 1982 when it introduced a German tagline to Britain - but behavioural science shows it wasn’t ...

Describing this as a “moment in time” for the business, B2B printing giant Roland DG is on a mission to stand apart from ...

With plans for his successor as yet unconfirmed, Fox is credited with driving “fresh creative ambition” following a tricky period for the UK marketing team.

Most of the festival’s brand sponsors withdrew support before the Home Office announcement West would be banned from entering ...