Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

As customer expectations continue to rise and the traditional reactive models of customer service are increasingly proving to be inadequate, the quest for excellence in customer support today has led ...

Do you know how to leverage the power of data to improve the customer experience in your fast-casual restaurant? Diners love fast-casual restaurants, as they combine the convenience and speed of a ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

6 ways analytics can help companies grow in a down market Your email has been sent Business analytics are always essential, but when times are tough, they play an especially important role. Learn how ...

Google launched Customer Match for Google Analytics audiences. This new feature will help you expand reach and improve your remarketing campaigns. By integrating first-party customer data into the ...

1. Establish Clear Goals and KPIs: First and foremost, it is essential to define what you aim to achieve through your marketing efforts and which Key Performance Indicators (KPIs) will help measure ...

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from ...

Seventy-seven percent of health plan-employed analytics professionals anticipate payers will increasingly invest in analytics during the next year, according to a survey by accounting and consulting ...