It was obvious we needed to change,” Jeff Clarke, vice chairman and COO at Dell Technologies, said at a press event in New York City previewing Dell’s CES 2026 announcements. A year ago, Dell abandoned XPS branding,

At CES 2026, Dell made a lot of announcements. The company is reintroducing its iconic XPS laptops with reimagined designs across new form factors and price points. The company is also expanding its Alienware line and introducing new UltraSharp monitors.