Disorganized public relations campaigns telegraph incompetence to your customers. A lack of focus can be interpreted as amateurish and may cause your business to be dismissed in the public's eye.

Go ahead and lose it_._ The door is closed and the public relations professional sitting across the table from you has heard it all before. You want to know two things: How does your fiercest ...

A problem statement is a powerful tool that helps businesses ask the right questions. Used properly, it can lead to efficient solutions and make problem-solving feel like a breeze. Done poorly, it can ...

Have you been asked at work or school to create a problem statement and include a proposed solution, but you don’t know where to start? Continue reading for everything you need to know about problem ...

When crafting persuasive messages, we’re often instructed to clearly state the problem we are addressing. But there are problems with the communication of problem statements. Problems are often ...

If you don't know what you are trying to solve, you hardly stand a chance at solving it. And good design for user interface (UI) and user experience (UX) is about solving the most pertinent problems ...