Apple made it possible to dynamically insert ads in live streaming video podcasts, allowing creators to control content and monetize the video stream using its HTTP Live Streaming (HLS) technology.

At the upfront, Netflix argues it has finally built the infrastructure to match its advertising ambitions.

At its upfront presentation, the streamer unveiled new tools, capabilities and partnerships that span planning, buying and ...

Commercial broadcasters with aggressive digital strategies will be better placed to compete against the growing collection of global SVOD services When you purchase through links on our site, we may ...

A familiar broadcast rule is now entering the streaming world with California’s new loudness regulation SB 576, mandating that advertisements must match the perceived volume of the primary content ...

"We've done a few tests that have indicated that we have the ability absolutely to be a full funnel solution." ...