Every retail initiative, whether it’s AI, personalization or supply-chain transparency, depends on trustworthy customer data.

Abstract: Generative artificial intelligence (GenAI) refers to the use of neural networks to produce new output data, which could be in the form of text, image, audio, video, or other modalities.

Abstract: Customer segmentation is an important aspect in aiding businesses to comprehensively understand their customer base and tailor their marketing strategies for optimal effectiveness.