Ms. Jo Malone CBE is the visionary perfumer behind one of Britain’s most beloved lifestyle brands. At age 11, her entrepreneurial journey began when she travelled to London and sold face creams, despite being labelled “lazy and stupid” at school. She believes that formal education should equip children with the skills to start their own businesses. Should we be teaching entrepreneurialism in schools from a young age? Watch or listen to "Executive Decisions" wherever you get your podcasts: https:
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Business Story: How Jo Malone Revolutionised The Scent Industry
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