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YouTubeSusie Strydom
One-Size-Fits-All Branding Is Over! Local narratives are winning the global game. #adidas
Hyper-localization vs. The Sea of Sameness: Why niche narratives are winning the global game. This is Adidas in Cincinnati—and this is Adidas in Chengdu. Adidas has mastered the art of hyper-localization without diluting their equity by tapping into local culture and heritage. This is the ‘Grandma’s Couch’ sneaker drop by Unheardof ...
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